Building a venture from scratch not for the faint-hearted, says gourmet tea entrepreneur

See on Scoop.itAfrica’s development

Cote d’Ivoire-born Swaady Martin-Leke is the founder and CEO of YSWARA, a newly launched African tea company that is targeted at the higher-end consumer market. The company is based in South Africa, but sources its teas from across the continent. According to Martin-Leke, the luxury market in Africa offers increasing opportunities with the steady growth in the African middle class and discretionary income.

See on www.howwemadeitinafrica.com

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